In today's fast-paced world, website speed is more important than ever. Users expect websites to load quickly and smoothly, and if they don't, they'll simply go somewhere else. That's why website performance optimisation is essential for any business that wants to succeed online.
There are many reasons why website performance is important, including:
Improved user experience: Users are more likely to stay on a website that loads quickly and performs well. In fact, studies have shown that a one-second delay in page load time can lead to a 7% reduction in conversions.
Increased search engine ranking: Google and other search engines consider website speed to be a ranking factor. So, a faster website is more likely to rank higher in search results, which can lead to more organic traffic.
Reduced bounce rate: If your website takes too long to load, users are more likely to bounce back to the search results. This can hurt your conversion rate and your bottom line.
Improved conversion rate: A faster website can lead to a higher conversion rate, as users are more likely to complete forms and make purchases if the site is easy to use.